27 February 2008
CULTIVATING MAJOR GIFTS

Time: 8:28

In the United States, most philanthropic dollars come from individuals, so identifying and building relationships with individuals who are able to make major donations is an important part of a nonprofit organization’s comprehensive fund development program. But how does an organization connect with and cultivate potential donors? How large is a major gift? Who solicits these donations? How often? In a discussion with Pat Wyzbinski of the Nonprofit Management Fund, Christi Murn of Murn & Associates, LLC, shares insights and information about today’s donors and a task list for Boards in pursuit of major gifts for their nonprofit organizations.

PLAY - Podcast 57